| HAIR CARE AND BEAUTY SERVICES | |||||
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| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | IKU-J-314 | ||||||||
| Course Title: | Digital Marketing | ||||||||
| Course Semester: | 4. Semester / Spring | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | Non-Departmental Elective | ||||||||
| Level of course: |
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| Course Lecturer(s): | Işıl Büyükgebiz |
| Course Objectives: | |
| Course Objective: | To be able to explain the basic concepts, structure and development of marketing. To explain the functions, types and role of digital marketing in marketing. To be able to define the difference between digital marketing and traditional marketing. To be aware of the importance and usage areas of digital marketing today. To have knowledge about the elements that distinguish digital marketing from other marketing techniques. |
| Mode of Delivery: |
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) PÖK-1: Temel pazarlama terimlerini, kavramlarını ve tekniklerini açıklayabilirler. |
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2) PÖK-2: Pazarlama genelinde, dijitalpazarlama özelinde bilgi sahibi olabilirler. |
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3) PÖK-3: Dijital pazarlamaya ilişkin çağın güncel sorunları hakkında bilgi sahibi olabilirler. |
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4) PÖK-4: Dijital pazarlamanın gelecekteki rolü ve işlevleri hakkında bilgi temelli öngörü sahibi olabilirler. |
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5) PÖK-5: Dijital pazarlamanın işletmeler için önemi hakkında bilgi sahibi olabilirler. |
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
| Week | Subject | ||
| 1) | Marketing Definitions and Approaches | ||
| 2) | Elements of Marketing | ||
| 3) | History of Marketing and Marketing Mix | ||
| 4) | SWOT Analysis, Introduction to Marketing Techniques | ||
| 5) | Marketing Techniques | ||
| 6) | Marketing Techniques | ||
| 7) | Marketing Techniques and Marketing Management | ||
| 8) | MidTerm | ||
| 9) | What is Digital Marketing? | ||
| 10) | Elements of Digital Marketing | ||
| 11) | Social Media Marketing | ||
| 12) | Metrics in Digital Marketing | ||
| 13) | E-mail Marketing | ||
| 14) | Display Ads, internet of Things and iBeacon | ||
| 15) | Digital Marketing Planning and Purchasing | ||
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| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | ||||||||||||||||||||
| 1) Knows skin types and structures. | ||||||||||||||||||||
| 2) Knows the hygiene steps to be followed before and after all procedures. | ||||||||||||||||||||
| 3) Knows the legal regulations and regulations in force in the hair care and beauty services industry. | ||||||||||||||||||||
| 4) She/He has professional knowledge of anatomy and physiology. | ||||||||||||||||||||
| 5) Knows cosmetic products. | ||||||||||||||||||||
| 6) Knows the points to be considered in epilation application. | ||||||||||||||||||||
| 7) Knows basic make-up application. | ||||||||||||||||||||
| 8) She/He has basic knowledge about the field of "Permanent Make-up". | ||||||||||||||||||||
| 9) She/He has basic knowledge about the field of "Stage and Lens Make-up". | ||||||||||||||||||||
| 10) With the theoretical and practical courses she/he takes, she/he can determine her skin type and care practices by performing skin analysis. | ||||||||||||||||||||
| 11) Can care for hands, feet and nails. | ||||||||||||||||||||
| 12) Can do body and skin care. | ||||||||||||||||||||
| 13) Can apply Basic Makeup. | ||||||||||||||||||||
| 14) Can apply massage techniques. | ||||||||||||||||||||
| 15) Can communicate effectively with customers and colleagues. | ||||||||||||||||||||
| 16) By improving the perception of aesthetics and beauty, one can apply new hair cutting techniques and make-up techniques. | ||||||||||||||||||||
| 17) Knows the holistic approach to the concept of beauty. | ||||||||||||||||||||
| 18) Can be a business manager in the hair care and beauty services industry. | ||||||||||||||||||||
| 19) It can save its customers from mediocrity by bringing unique innovations in image and style creation. | ||||||||||||||||||||
| 20) Can do personalized haircuts and coloring. | ||||||||||||||||||||
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | % 0 | |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Practical Final | % 0 | |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Bütünleme Pratik | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Participation | % 0 | |
| Discussion | % 0 | |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Laboratory | ||
| Application | ||
| Practice Exam | ||
| Special Course Internship (Work Placement) | ||
| Field Work | ||
| Study Hours Out of Class | ||
| Article Critical | ||
| Article Writing | ||
| Module Group Study | ||
| Brainstorming | ||
| Role Playing + Dramatizing | ||
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
| Homework (reading, writing, watching movies, etc.) | ||
| Project Preparation + Presentation | ||
| Report Preparation + Presentation | ||
| Presentation / Seminar Preparation + Presenting | ||
| Oral examination | ||
| Preparing for Midterm Exams | 7 | 14 |
| MIDTERM EXAM (Visa) | 1 | 1 |
| Preparing for the General Exam | 14 | 28 |
| GENERAL EXAM (Final) | 1 | 1 |
| Participation | ||
| Discussion | ||
| Portfolio | ||
| Take-Home Exam | ||
| Logbook | ||
| Total Workload | 72 | |
| ECTS (30 saat = 1 AKTS ) | 2 | |