SOCIAL SERVICE | |||||
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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | IKU-J-314 | ||||||||
Course Title: | Digital Marketing | ||||||||
Course Semester: | 4. Semester / Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Level of course: |
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Course Lecturer(s): | Işıl Büyükgebiz |
Course Objectives: | |
Course Objective: | To be able to explain the basic concepts, structure and development of marketing. To explain the functions, types and role of digital marketing in marketing. To be able to define the difference between digital marketing and traditional marketing. To be aware of the importance and usage areas of digital marketing today. To have knowledge about the elements that distinguish digital marketing from other marketing techniques. |
Mode of Delivery: |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) They explain basic marketing terms, concepts and techniques.
They use their knowledge throughout marketing and specifically in digital marketing.
They define the current problems of the age regarding digital marketing.
They design the future role and functions of digital marketing.
They analyze and have knowledge about the importance of digital marketing for businesses.
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
1) | Marketing Definitions and Approaches | ||
2) | Elements of Marketing | ||
3) | History of Marketing and Marketing Mix | ||
4) | SWOT Analysis, Introduction to Marketing Techniques | ||
5) | Marketing Techniques | ||
6) | Marketing Techniques | ||
7) | Marketing Techniques and Marketing Management | ||
8) | MidTerm | ||
9) | What is Digital Marketing? | ||
10) | Elements of Digital Marketing | ||
11) | Social Media Marketing | ||
12) | Metrics in Digital Marketing | ||
13) | E-mail Marketing | ||
14) | Display Ads, internet of Things and iBeacon | ||
15) | Digital Marketing Planning and Purchasing | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
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Program Outcomes | |||||||||||||||||||
1) Has knowledge of the basic concepts and theories of Social Work and its historical development process. | |||||||||||||||||||
2) Has knowledge of social problems and social work practice areas. | |||||||||||||||||||
3) Has knowledge about human rights and freedoms. | |||||||||||||||||||
4) Has knowledge of legislation, professional ethics, principles and values. | |||||||||||||||||||
5) Has knowledge of management and management processes related to the field of social work in human service organizations and public institutions. | |||||||||||||||||||
6) Has the ability to write, report and record activities regarding social work practices, social review, evaluation, planning, summarization, etc. | |||||||||||||||||||
7) Has the ability to analyze, synthesize and think critically. | |||||||||||||||||||
8) In social work practices, he/she carries out his/her intervention independently by using her knowledge. | |||||||||||||||||||
9) Takes responsibility individually and as a team member in social work practices. | |||||||||||||||||||
10) Identifies and fulfills the learning requirements in the field. | |||||||||||||||||||
11) Follows the changes and developments in the field and communicates with colleagues with the knowledge of a foreign language that can be used in the international environment. | |||||||||||||||||||
12) Has professional observation and professional interview skills in social work practices. | |||||||||||||||||||
13) Informs individuals, families, groups, communities and institutions in social work practices. | |||||||||||||||||||
14) Communicates effectively with client systems and uses communication tools in the process of social work practices. | |||||||||||||||||||
15) In social work practices, he/she organizes and implements projects and activities by considering social responsibility awareness. | |||||||||||||||||||
16) Has the ability to understand and apply the value basis of social work, ethical principles and standards. | |||||||||||||||||||
17) In social work practices, he/she decides and acts with a social justice and rights-based approach in accordance with the relevant legislation, professional ethics, norms and standards. | |||||||||||||||||||
18) Sosyal hizmetler uygulamalarında, sosyal politikaları hayata geçirir. | |||||||||||||||||||
19) He/She acts with the awareness of the effect of the social and cultural environment on human behavior in his/her practices in the fields of social work. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | ||
Article Writing | ||
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
Homework (reading, writing, watching movies, etc.) | ||
Project Preparation + Presentation | ||
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | 7 | 14 |
MIDTERM EXAM (Visa) | 1 | 1 |
Preparing for the General Exam | 14 | 28 |
GENERAL EXAM (Final) | 1 | 1 |
Participation | ||
Discussion | ||
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 72 | |
ECTS (30 saat = 1 AKTS ) | 2 |