POLITICAL SCIENCE AND PUBLIC ADMINISTRATION (ENGLISH) | |||||
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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | IKU-J-314 | ||||||||
Course Title: | Digital Marketing | ||||||||
Course Semester: | 6. Semester / Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Level of course: |
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Course Lecturer(s): | Işıl Büyükgebiz |
Course Objectives: | |
Course Objective: | To be able to explain the basic concepts, structure and development of marketing. To explain the functions, types and role of digital marketing in marketing. To be able to define the difference between digital marketing and traditional marketing. To be aware of the importance and usage areas of digital marketing today. To have knowledge about the elements that distinguish digital marketing from other marketing techniques. |
Mode of Delivery: |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) They explain basic marketing terms, concepts and techniques.
They use their knowledge throughout marketing and specifically in digital marketing.
They define the current problems of the age regarding digital marketing.
They design the future role and functions of digital marketing.
They analyze and have knowledge about the importance of digital marketing for businesses.
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
1) | Marketing Definitions and Approaches | ||
2) | Elements of Marketing | ||
3) | History of Marketing and Marketing Mix | ||
4) | SWOT Analysis, Introduction to Marketing Techniques | ||
5) | Marketing Techniques | ||
6) | Marketing Techniques | ||
7) | Marketing Techniques and Marketing Management | ||
8) | MidTerm | ||
9) | What is Digital Marketing? | ||
10) | Elements of Digital Marketing | ||
11) | Social Media Marketing | ||
12) | Metrics in Digital Marketing | ||
13) | E-mail Marketing | ||
14) | Display Ads, internet of Things and iBeacon | ||
15) | Digital Marketing Planning and Purchasing | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
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Program Outcomes | |||||||||||
1) He/She has theoretical knowledge in the fields of politics, management, political history, economy and law. They can compare and express them in writing. Follows national and international developments in the field of Political Science and Public Administration, knows the main problems. | |||||||||||
2) Follows national and international developments in the field of Political Science and Public Administration, knows the main problems. Can use qualitative and quantitative Social Science research methods. | |||||||||||
3) Gains the sensitivity of being a responsible individual towards the society, social environment and himself/herself. | |||||||||||
4) He/She works individually on the subjects in the field of Political Science and Public Administration. | |||||||||||
5) Uses research techniques, analytical thinking ability and knowledge related to the field. | |||||||||||
6) Can look at concepts, theories and global issues objectively and critically. | |||||||||||
7) Develops strategies and policies in case-oriented studies. | |||||||||||
8) Has the ability to make interdisciplinary and multi-disciplinary interpretation and analysis, and can establish relationships between different social sciences. | |||||||||||
9) Expresses analysis results and research findings in various formats, primarily articles, reports and presentations. | |||||||||||
10) He/She is ready to adapt comfortably to professional, academic and civil society. | |||||||||||
11) Have sufficient awareness of the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | ||
Article Writing | ||
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
Homework (reading, writing, watching movies, etc.) | ||
Project Preparation + Presentation | ||
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | 7 | 14 |
MIDTERM EXAM (Visa) | 1 | 1 |
Preparing for the General Exam | 14 | 28 |
GENERAL EXAM (Final) | 1 | 1 |
Participation | ||
Discussion | ||
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 72 | |
ECTS (30 saat = 1 AKTS ) | 2 |