PHYSIOTHERAPY AND REHABILITATION | |||||
---|---|---|---|---|---|
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | IKU-H-311 | ||||||||
Course Title: | Neuromarketing | ||||||||
Course Semester: | 7. Semester / Fall | ||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Level of course: |
|
||||||||
Course Lecturer(s): | Aslı Erdoğdu |
Course Objectives: | The main purpose of this course; to provide students with awareness of the neuromarketing discipline. |
Course Objective: | To be able to look at the topics covered in this course critically and creatively. |
Mode of Delivery: | E-Learning |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Can express the concepts related to neuromarketing, the structure and functioning of the brain at a basic level, the effects of neuromarketing on consumer purchasing decisions, advertising and subliminal concepts. |
||
Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) Can evaluate how methods derived from consumer psychology and neuroscience are used in advertisements.
Can understand and evaluate the nature of consumers' evaluation and decision-making processes.
|
||
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
1) Understands the effects of neuroscience methods on marketing strategies.
Explain the basic principles and theories of consumer psychology and consumer neuroscience.
Can analyze the basic physiological and neural processes and marketing actions (advertising, branding, pricing, etc.) underlying consumer decision making.
Can critically evaluate marketing neuroscience research insights in selected marketing practices. |
Week | Subject | ||
1) | Introduction to Neuromarketing | ||
2) | Neuromarketing Techniques and Fields of Useage | ||
3) | The Structure and Functioning of the Brain and Its Relationship with Neuromarketing | ||
4) | Consumer and Consumption Facts | ||
5) | Factors Affecting Consumer Behaviors and Purchasing Decision Prosess | ||
6) | Stimulants Affecting Consumer Purchase Decisions | ||
7) | General Assessment | ||
8) | Mid-term Exam | ||
9) | Advertising and Perception | ||
10) | Advertising, Impulse, Motivation and Decision Making | ||
11) | Conscious, Subconscious, Subliminal Messages and Archetypes | ||
12) | Factors Affecting the Perception of Subliminal Messages | ||
13) | Subliminal Message Techniques | ||
14) | Subconscious Images | ||
15) | General Assessment | ||
16) | Final | ||
|
No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
2 |
3 |
|||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||||||
1) Curriculum, rehabilitation programs, physiotherapy and rehabilitation methods and techniques related to physiotherapy and rehabilitation Has measurement and evaluation knowledge. | ||||||||||||
2) Evaluates the physiotherapy and rehabilitation process of the patients and plans them according to the needs of the patients. | ||||||||||||
3) Evaluates the clinical development of individuals in multiple ways by using different measurement and evaluation methods. | ||||||||||||
4) Develops knowledge, skills and attitudes on subjects such as human anatomy, physiology, kinesiology, biomechanics, and associates them with physiotherapy. | ||||||||||||
5) He/she has the ability to work independently and effectively in his/her professional practices. | ||||||||||||
6) It takes part in research, projects and activities with a sense of social responsibility. | ||||||||||||
7) She/ He develops positive attitudes and behaviors related to learning and research throughout her life. | ||||||||||||
8) Uses the right communication skills with the individual to whom the rehabilitation program is applied. | ||||||||||||
9) Uses the foreign language effectively in order to follow the developments in the field. | ||||||||||||
10) Plans and implements projects and activities to ensure improvements in rehabilitation programs | ||||||||||||
11) Acts in accordance with professional ethics, patient rights and human rights | ||||||||||||
12) Knows the legislation including the specifics and responsibilities related to the field. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 32 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | ||
Article Writing | ||
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
Homework (reading, writing, watching movies, etc.) | ||
Project Preparation + Presentation | ||
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | 1 | 2 |
MIDTERM EXAM (Visa) | 1 | 2 |
Preparing for the General Exam | 1 | 2 |
GENERAL EXAM (Final) | 1 | 2 |
Participation | 16 | 32 |
Discussion | 16 | 32 |
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 104 | |
ECTS (30 saat = 1 AKTS ) | 3 |