General Information about the Course

Course Code:	EBE306
Course Title:	Basic Communication Skill
Course Semester:	6. Semester / Spring
Course Credits:	Theoretical Practical Credit ECTS 2 0 2 2
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Necessary
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Dr. Öğr. Üyesi Çağrı KARA
Course Assistants:

Purpose and content of the course

Course Objectives:	Definition of communication, cultural dimensions, elements of the communication process, definition of communication, cultural dimensions of communication, elements of the communication process, types of communication, basic communication models, etc.
Course Objective:	To examine the basic concepts and theories of human communication, the Quran and its principles, interpersonal communication, group communication, mass communication, and organizational communication, and to provide students with a developed understanding of the concepts, theories, and terminology of communication, and to gain a predisposition to their use in practice.
Mode of Delivery:

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Developing and practicing appropriate communication skills.

2) To have theoretical knowledge about communication sciences and basic communication concepts.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Develop and perform communication skills in both professional and personal relationships

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	What is communication? How does it work?
2)	Differences Between Mass Communication and Interpersonal Communication
3)	Persuasive Communication
4)	Business Communication Tools
5)	Integrated Marketing Communications and Its Elements
6)	Advert
7)	Midterm Exam
8)	Advert 2
9)	Public Relations
10)	Personal Selling
11)	Sales Promotion
12)	Communication Dimension of Marketing Mix Elements
13)	Planning and Organizing Marketing Communication Activities
14)	International Differences in Integrated Marketing Communications
15)	Final Exam
References: 1. Burton N. Psychiatry. (2016). 3rd edition. Wiley-Blackwell 2. Dimbleby, R., Burton, G.(2007). More Than Words: An Introduction to Communication (4th ed.), London: Routledge. 3. Kaya, A. (2013) Kişiler arası İlişkiler ve Etkili İletişim

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	1	2
Program Outcomes
1) xxx	3	2	1
2) xxx	3	2	1
3) xxx	3	2	1
4) xxx	3	2	2
5) xxx	3	2	2
6) xxx	3	2	2
7) xxx	3	2	2
8) xxx	2	2	2
9) xxx	2	2	2
10) xxx	2	2	3
11) xxx	2	2	3
12) xxx	2	2	2
13) xxx	1	1	2
14) xxx	1	1	2

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Practical Final		% 0
Report Submission		% 0
Bütünleme		% 0
Bütünleme Pratik		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Participation		% 0
Discussion		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	15	30
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)
Project Preparation + Presentation
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	14	28
MIDTERM EXAM (Visa)	1	2
Preparing for the General Exam	14	28
GENERAL EXAM (Final)
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		88
ECTS (30 saat = 1 AKTS )		2