Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

General Information about the Course

Course Code: IKU 941
Course Title: Advertising with Drama Method: Sector Simulation
Course Semester: 1. Semester / Fall
Course Credits:
Theoretical Practical Credit ECTS
1 1 2 3
Language of instruction: TR
Prerequisite of the course: No
Type of course: Non-Departmental Elective
Level of course:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Course Lecturer(s): Öğr. Gör. İdil Güney Şimşek

Purpose and content of the course

Course Objectives: Preparing students for professional business life with educational drama methods.
Course Objective: Comprehending industry dinamics.
Mode of Delivery: Face to face

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Recognizes educational drama methods.
  2) Relates advertising and related disciplines.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Uses creative and analytical thinking skills. Joins teamwork with techniques such as improvisation, role playing etc.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Develops projects in line with the realities of the sector.
  2) Evaluates sectoral needs and expectations.
  3) Analyzes industry dynamics.

Course Topics

Week Subject
Related Preparation Pekiştirme
1) Advertising and its Relationship with Other Disciplines
2) Educational Drama
3) Educational Drama
4) Communication and Interaction with Ads
5) Creative and Strategic Thinking
6) Relationship between Client and Agency
7) Organization and Management in Agencies
8) Creative Campaign Process
9) Creative Campaign Process
10) Dramaturgical Approach to Advertising Elements
11) Copywriting and Advertising Voice-Over
12) Advertising Movie and Production Process
13) Presentation and Practice
14) Presentation and Practice
References: Adıgüzel, Ö., Eğitimde Yaratıcı Drama, Yapı Kredi Yayınları, 2018. Peltekoğlu, F., Kavram ve Kuramlarıyla Reklam, Beta Basım Yayın, 2019. Ataman, M., Yaratıcı Yazma için Yaratıcı Drama, Pegem Akademi Yayıncılık, 2018. Üstündağ, T.,Yaratıcılığa Yolculuk, Pegem Akademi Yayıncılık.,2020. İpşiroğlu, Z., Dramaturji, Tiyatroda Düşünsellik, İkaros Yayınları, 2013. Higgins D, (çev. Avalin, M.) Reklam Yazma Sanatı, Epsilon Yayıncılık, 1995.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect 1 Lowest 2 Average 3 Highest
Ders Öğrenme Kazanımları







Program Outcomes
1) Today, where technology is a necessity in every field, it has become a necessity for all institutions to produce technology and ensure its continuity. It is a fact that there is always a need for qualified technical staff who can provide hardware and software solutions in Turkey and all over the world. It is important to train individuals who are experts in software in order to implement the creative and innovative ideas produced. Our Computer Programming department; It aims to train competent and creative individuals in basic programming and algorithm development techniques, current programming languages, project management methodologies, database management, network systems and hardware. In addition to technical application and theoretical content, courses that support our students' personal development and that they can focus on according to their interests are also offered.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Quantitative Problem Solving
Group Study / Assignment
Individual Assignment
WEB-based Learning
Practice in Field
Project Preparation
Report Writing
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Thesis Preparation
Field Study
Student Club and Council Activities
Interview and Oral Conversation
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Mapping and marking
Reading maps
Copying textures
Creating a library of materials

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Practice Exam % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Special Course Internship (Work Placement) % 0
Field Study % 0
Article Critical % 0
Article Writing % 0
Module Group Study % 0
Brainstorming % 0
Role Playing + Dramatizing % 0
Out of Class Study % 0
Preliminary Work, Reinforcement % 0
Application Repetition etc. % 0
Homework (reading, writing, watching movies, etc.) % 0
Project Preparation + Presentation % 0
Report Preparation + Presentation % 0
Presentation / Seminar Preparation + Presenting % 0
Oral examination % 0
Midterms 1 % 40
Final 1 % 60
Report Submission % 0
Bütünleme % 0
Kanaat Notu % 0
Committee % 0
Yazma Ödev Dosyası % 0
Portfolio % 0
Take-Home Exam % 0
Logbook % 0
Discussion % 0
Participation % 0
total % 100
total % 100

Calculation of Workload and ECTS Credits

Activities Number of Activities Workload
Course Hours 14 28
Application 14 14
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Brainstorming 14 14
Role Playing + Dramatizing 14 14
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)
Project Preparation + Presentation
Report Preparation + Presentation 2 4
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams 7 7
Preparing for the General Exam 14 14
GENERAL EXAM (Final) 1 1
Take-Home Exam
Total Workload 97
ECTS (30 saat = 1 AKTS ) 3