| HAIR CARE AND BEAUTY SERVICES | |||||
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| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
General Information about the Course
| Course Code: | IKU 937 | ||||||||
| Course Title: | Behavioral Finance | ||||||||
| Course Semester: | 2. Semester / Spring | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | Non-Departmental Elective | ||||||||
| Level of course: |
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| Course Lecturer(s): | Assistant Professor Ali Korhan Özen |
Purpose and content of the course
| Course Objectives: | To introduce students to the basic concepts of behavioral finance and to show that psychological factors and processes play an active role in financial decisions. It is aimed to learn how individuals/businesses deviate from these assumptions while making decisions, and to comprehend the development and foundations of behavioral finance. |
| Course Objective: | To investigate how concepts used to explain human behavior such as behavioral patterns, prejudices, beliefs and attitudes affect individual investor behavior, market dynamics and decision-making processes in businesses. |
| Mode of Delivery: | E-Learning |
Learning Outcomes
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) Learning the assumptions of key financial theories and how they deviate in real life.
Understanding the fundamentals of behavioral finance.
Recognizing the psychological biases people use when making decisions.
Understanding the anomalies businesses and markets face.
To learn investment and trading strategies and the factors affecting these strategies. |
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
Course Topics
| Week | Subject | ||
| 1) | Uncertainty-Risk and Financial decisions | ||
| 2) | Financial Decision Concept and Scope | ||
| 3) | Rational choice and expected utility | ||
| 4) | Factors Affecting Financial Decisions | ||
| 5) | Expected Utility Theory | ||
| 6) | Traditional Portfolio Management Approach | ||
| 7) | Modern Portfolio Theory | ||
| 8) | Efficient Markets Hypothesis | ||
| 9) | The Effect of Gender on Financial Risk Perceptions | ||
| 10) | Anomalies, Rumor and Speculation | ||
| 11) | Mental Accounting, Herd Behavior, and Price Bubbles | ||
| 12) | Decision Making Under Uncertainty | ||
| 13) | Investor Psychology and Sensitivity | ||
| 14) | An overview | ||
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Ders - Program Öğrenme Kazanım İlişkisi
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | 1 |
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| Program Outcomes | ||||||||||||||||||||
| 1) Knows skin types and structures. | ||||||||||||||||||||
| 2) Knows the hygiene steps to be followed before and after all procedures. | ||||||||||||||||||||
| 3) Knows the legal regulations and regulations in force in the hair care and beauty services industry. | ||||||||||||||||||||
| 4) She/He has professional knowledge of anatomy and physiology. | ||||||||||||||||||||
| 5) Knows cosmetic products. | ||||||||||||||||||||
| 6) Knows the points to be considered in epilation application. | ||||||||||||||||||||
| 7) Knows basic make-up application. | ||||||||||||||||||||
| 8) She/He has basic knowledge about the field of "Permanent Make-up". | ||||||||||||||||||||
| 9) She/He has basic knowledge about the field of "Stage and Lens Make-up". | ||||||||||||||||||||
| 10) With the theoretical and practical courses she/he takes, she/he can determine her skin type and care practices by performing skin analysis. | ||||||||||||||||||||
| 11) Can care for hands, feet and nails. | ||||||||||||||||||||
| 12) Can do body and skin care. | ||||||||||||||||||||
| 13) Can apply Basic Makeup. | ||||||||||||||||||||
| 14) Can apply massage techniques. | ||||||||||||||||||||
| 15) Can communicate effectively with customers and colleagues. | ||||||||||||||||||||
| 16) By improving the perception of aesthetics and beauty, one can apply new hair cutting techniques and make-up techniques. | ||||||||||||||||||||
| 17) Knows the holistic approach to the concept of beauty. | ||||||||||||||||||||
| 18) Can be a business manager in the hair care and beauty services industry. | ||||||||||||||||||||
| 19) It can save its customers from mediocrity by bringing unique innovations in image and style creation. | ||||||||||||||||||||
| 20) Can do personalized haircuts and coloring. | ||||||||||||||||||||
Course Teaching, Learning Methods
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | % 0 | |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Practical Final | % 0 | |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Bütünleme Pratik | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Participation | % 0 | |
| Discussion | % 0 | |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Calculation of Workload and ECTS Credits
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Laboratory | ||
| Application | ||
| Practice Exam | ||
| Special Course Internship (Work Placement) | ||
| Field Work | ||
| Study Hours Out of Class | ||
| Article Critical | ||
| Article Writing | ||
| Module Group Study | ||
| Brainstorming | ||
| Role Playing + Dramatizing | ||
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
| Homework (reading, writing, watching movies, etc.) | ||
| Project Preparation + Presentation | ||
| Report Preparation + Presentation | ||
| Presentation / Seminar Preparation + Presenting | ||
| Oral examination | ||
| Preparing for Midterm Exams | ||
| MIDTERM EXAM (Visa) | ||
| Preparing for the General Exam | ||
| GENERAL EXAM (Final) | ||
| Participation | ||
| Discussion | ||
| Portfolio | ||
| Take-Home Exam | ||
| Logbook | ||
| Total Workload | 28 | |
| ECTS (30 saat = 1 AKTS ) | 0 | |