BUSINESS ADMINISTRATION (ENGLISH)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General Information about the Course

Course Code: IKU 937
Course Title: Behavioral Finance
Course Semester: 3. Semester / Fall
Course Credits:
Theoretical Practical Credit ECTS
2 0 2 3
Language of instruction: TR
Prerequisite of the course: No
Type of course: Non-Departmental Elective
Level of course:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s): Assistant Professor Ali Korhan Özen

Purpose and content of the course

Course Objectives: To introduce students to the basic concepts of behavioral finance and to show that psychological factors and processes play an active role in financial decisions. It is aimed to learn how individuals/businesses deviate from these assumptions while making decisions, and to comprehend the development and foundations of behavioral finance.
Course Objective: To investigate how concepts used to explain human behavior such as behavioral patterns, prejudices, beliefs and attitudes affect individual investor behavior, market dynamics and decision-making processes in businesses.
Mode of Delivery: E-Learning

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Learning the assumptions of key financial theories and how they deviate in real life. Understanding the fundamentals of behavioral finance. Recognizing the psychological biases people use when making decisions. Understanding the anomalies businesses and markets face. To learn investment and trading strategies and the factors affecting these strategies.
Skills (Describe as Cognitive and/or Practical Skills.)
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Course Topics

Week Subject
Related Preparation Pekiştirme
1) Uncertainty-Risk and Financial decisions
2) Financial Decision Concept and Scope
3) Rational choice and expected utility
4) Factors Affecting Financial Decisions
5) Expected Utility Theory
6) Traditional Portfolio Management Approach
7) Modern Portfolio Theory
8) Efficient Markets Hypothesis
9) The Effect of Gender on Financial Risk Perceptions
10) Anomalies, Rumor and Speculation
11) Mental Accounting, Herd Behavior, and Price Bubbles
12) Decision Making Under Uncertainty
13) Investor Psychology and Sensitivity
14) An overview
References: Davranışsal Finans-Finansal Yatırım Kararlarının Davranışsal Temeli, Üzeyir Aydın, Büşra Ağan, Ekin Kitabevi Yayınları, 2017
Davranışsal Finans, Murat Kıyılar, Murat Akkaya, Literatür Yayınları, 2020
Yatırımcı Psikolojisi, John R. Nofsinger, Nobel Akademik Yayıncılık, 2021
Akıllı İnsanların Mantıksız Kararları, Richard H. Thaler, Pegasus Yayınları, 2019
Dürtme, Cass R. Sunstein, Richard H. Thaler, Pegasus Yayınları, 2018

Ders - Program Öğrenme Kazanım İlişkisi

No Effect 1 Lowest 2 Average 3 Highest
       
Ders Öğrenme Kazanımları

1

Program Outcomes
1) Gains knowledge of basic finance principles and rules, analytical finance tools and the importance of finance function within the functional structure of the business.
2) Understands the basic principles of management for motivating employees and coordinating production by leading the employees in line with the strategic goals of the business.
3) Understands the nature of formal and informal relationships between people in business life.
4) Gains practical knowledge of financial and managerial accounting tools and techniques.
5) Gains practical knowledge of the Turkish legal system framed by business and commercial laws.
6) Evaluates a business in terms of all its functional units.
7) Analyzes the cases that may be encountered.
8) Provides solutions to the problems encountered in the business.
9) He/she processes numerical data and makes it meaningful by using mathematical and analytical thinking in decisions to be taken in a business or any part of it.
10) Analyzes the effects of social, economic and legal structures and changes in national and international dimensions on business and economy.
11) Develops marketing strategies for successful marketing, pricing, distribution and customer satisfaction of products and/or services within the current business environment.
12) He/She develops the leadership and decision-making skills necessary to be effective in professional business life.
13) Organizes information processing tools in accordance with their purpose.
14) Have lifelong learning desire and development ability.
15) Works individually and as a team in both within disciplinary and interdisciplinary dimensions.
16) Follows the current and developing trends in business administration with professional English proficiency.
17) Knows and follows the current news and cases in the field of business administration.
18) Knows the legal developments and innovations in the field of business administration and trade.
19) Be aware of innovations related to professional recruitment and self-development.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Practice Exam % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Special Course Internship (Work Placement) % 0
Field Study % 0
Article Critical % 0
Article Writing % 0
Module Group Study % 0
Brainstorming % 0
Role Playing + Dramatizing % 0
Out of Class Study % 0
Preliminary Work, Reinforcement % 0
Application Repetition etc. % 0
Homework (reading, writing, watching movies, etc.) % 0
Project Preparation + Presentation % 0
Report Preparation + Presentation % 0
Presentation / Seminar Preparation + Presenting % 0
Oral examination % 0
Midterms 1 % 40
Final 1 % 60
Report Submission % 0
Bütünleme % 0
Kanaat Notu % 0
Committee % 0
Yazma Ödev Dosyası % 0
Portfolio % 0
Take-Home Exam % 0
Logbook % 0
Discussion % 0
Participation % 0
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Calculation of Workload and ECTS Credits

Activities Number of Activities Workload
Course Hours 14 28
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)
Project Preparation + Presentation
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams
MIDTERM EXAM (Visa)
Preparing for the General Exam
GENERAL EXAM (Final)
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload 28
ECTS (30 saat = 1 AKTS ) 0