General Information about the Course

Course Code:	IKU 833
Course Title:	Personal Brand Management in the Digital Age
Course Semester:	2. Semester / Spring
Course Credits:	Theoretical Practical Credit ECTS 1 0 1 1
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Üniversite Seçmeli
Level of course:	Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Course Lecturer(s):
Course Assistants:

Purpose and content of the course

Course Objectives:	Branding is tantamount to differentiation. In today's business world, whether you are involved in corporate companies or as an entrepreneur, making a difference is a sought-after feature in order to gain the right positioning in terms of career. The aim of the course is to discover its own characteristics and strengths in corporate life or entrepreneurship, and to gain advantages that will make a difference.
Course Objective:	The aim of the course is to contribute to the progress of the participants in their future career journey with the right plans and goals by discovering their strengths and dreams, determining their personal vision and mission.
Mode of Delivery:	E-Learning

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) 1. Understanding the Digital Age and Business Expectations 2. Ability to develop a vision suitable for both their own competencies and the realities of this age

Skills (Describe as Cognitive and/or Practical Skills.)

1) 1. Gaining awareness of the field in which he will work in business life related to his department 2. Discovering strengths, strengthening emotional intelligence

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) 1. Having a holistic understanding of the personal brand 2. Preparing an effective CV and creating a personal story

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Course introduction
2)	Digital Age and Change of Business Life
3)	Impact Management and Persuasion
4)	The Concept and Framework of the «Brand»
5)	The Importance of Personal Branding
6)	Exploring Yourself
7)	Dreams and Awareness
8)	Identifying Strengths
9)	Setting Vision, Mission and Goals
10)	Drawing a Personal Brand Roadmap
11)	Public Speaking and Presentation Skills
12)	Key Points of CV Preparation
13)	Personal Image and Body Language
14)	Networking and Social Media Management
References: Ders Notları Gelecek Tasarımcısı-Ecehan Ersöz

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes
1) Knows skin types and structures.
2) Knows the hygiene steps to be followed before and after all procedures.
3) Knows the legal regulations and regulations in force in the hair care and beauty services industry.
4) She/He has professional knowledge of anatomy and physiology.
5) Knows cosmetic products.
6) Knows the points to be considered in epilation application.
7) Knows basic make-up application.
8) She/He has basic knowledge about the field of "Permanent Make-up".
9) She/He has basic knowledge about the field of "Stage and Lens Make-up".
10) With the theoretical and practical courses she/he takes, she/he can determine her skin type and care practices by performing skin analysis.
11) Can care for hands, feet and nails.
12) Can do body and skin care.
13) Can apply Basic Makeup.
14) Can apply massage techniques.
15) Can communicate effectively with customers and colleagues.
16) By improving the perception of aesthetics and beauty, one can apply new hair cutting techniques and make-up techniques.
17) Knows the holistic approach to the concept of beauty.
18) Can be a business manager in the hair care and beauty services industry.
19) It can save its customers from mediocrity by bringing unique innovations in image and style creation.
20) Can do personalized haircuts and coloring.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Practical Final		% 0
Report Submission		% 0
Bütünleme		% 0
Bütünleme Pratik		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Participation		% 0
Discussion		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100