INTERNATIONAL TRADE AND LOGISTICS | |||||
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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | ISF701 | ||||||||
Course Title: | International Marketing | ||||||||
Course Semester: | 5. Semester / Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Alan İçi Seçmeli | ||||||||
Level of course: |
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Course Lecturer(s): | Dr. Öğr. Üyesi Serkan Akgün |
Course Objectives: | To know the basic concepts of international marketing and global market environments. |
Course Objective: | To comprehend the concept of international marketing, global markets and global market actors and movements, consumer behavior, promotion and pricing. |
Mode of Delivery: |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Student defines global marketing theories. |
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) Student analyzes international market opportunities. |
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Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
1) Student gains the ability to develop international marketing strategies. |
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2) Student identifies the problems encountered in realizing global marketing programs and develops solutions. |
Week | Subject | ||
1) | Fundamentals and Concepts | ||
2) | Planning of International Marketing Activities | ||
3) | Planning of International Marketing Activities-II | ||
4) | International Consumer Behavior | ||
5) | International Consumer Behavior-II | ||
6) | International Commodity Policies | ||
7) | International Commodity Policies-II | ||
8) | MIDTERM | ||
9) | International Pricing Decisions and Payment Methods | ||
10) | International Pricing Decisions and Payment Methods-II | ||
11) | Selection of International Marketing Distribution Channels | ||
12) | Promotion Tools and Decisions in International Marketing | ||
13) | Promotion Tools and Decisions in International Marketing-II | ||
14) | Organization and Control in International Marketing | ||
15) | International Marketing Research | ||
16) | FINAL EXAMINATION | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||||||||||||||||
1) 1. Comprehends the theoretical background of international trade and operational information such as import, export, foreign exchange, customs and logistics. | ||||||||||||||||||
2) 2. Defines business culture and marketing interaction in globalizing capital, labor and goods trade. | ||||||||||||||||||
3) 3. Follows the global and national basic regulations related to international trade. | ||||||||||||||||||
4) 4. Analyzes international economic and commercial developments. | ||||||||||||||||||
5) 5. Defines the problems related to logistics, gains the ability to offer solutions. | ||||||||||||||||||
6) 6. Gain the ability to use computer and information systems and software used in international commercial operations and data analysis. | ||||||||||||||||||
7) 7. Gain research skills and analytical thinking skills. | ||||||||||||||||||
8) 8. Determines the processes and results of the projects to be taken, considers cause-effect relationships, develops a strategic approach | ||||||||||||||||||
9) 9. Determines the vision, goals and objectives of the institution in the areas in which it is assigned. | ||||||||||||||||||
10) 10. Obtains information from different sources and has the ability to analyze and uses initiative. | ||||||||||||||||||
11) 11. He/she is focused on continuous improvement and innovative in his/her field. | ||||||||||||||||||
12) 12. He/she communicates his/her thoughts in a way that others can understand, communicates horizontally and vertically, and has high persuasion power. | ||||||||||||||||||
13) 13. Has leadership characteristics and is close to teamwork. | ||||||||||||||||||
14) 14. Gains B2 level knowledge in at least one foreign language within the scope of European Language Portfolio Independent User and uses these qualifications in oral and written communication. | ||||||||||||||||||
15) 15. Organizes and implements projects and activities for the social environment in which they live, with a sense of social responsibility. | ||||||||||||||||||
16) 16. Acts in accordance with social, scientific, cultural and ethical values in various fields of international trade. | ||||||||||||||||||
17) 17. It analyzes the relations with the stakeholders, monitors the developments and innovations in the field, questions the position of the institution and offers suggestions. | ||||||||||||||||||
18) 18. Has sufficient awareness of the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | 14 | 14 |
Article Critical | ||
Article Writing | ||
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
Homework (reading, writing, watching movies, etc.) | 8 | 16 |
Project Preparation + Presentation | ||
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | 7 | 7 |
MIDTERM EXAM (Visa) | 1 | 1 |
Preparing for the General Exam | 14 | 28 |
GENERAL EXAM (Final) | 1 | 1 |
Participation | ||
Discussion | ||
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 95 | |
ECTS (30 saat = 1 AKTS ) | 3 |